Winn-Dixie knows it’s great to be a Florida Gator! The chain announced that it is now the official supermarket of the Florida Gators and the Florida State Seminoles. Mary Kellmanson, Winn-Dixie's senior vice president and chief marketing officer, chose not to pick any sides when it came to the rivalry between the schools and hopes the agreement will actually foster closer community ties.
The deal will give Winn-Dixie the rights to use the university’s athletic logos and trademarks in ads, promotions, video boards and more! Be on the lookout for the official Winn-Dixie tailgating area outside football games too!