Papa Murphy’s looks to expand its presence in the Central Florida market. The take-and-bake pizza restaurant is seeking franchisees in Ocala and Orlando markets. The chain currently has two separate franchise groups in the Orlando area with three new restaurants opening in November. Papa Murphy’s wants to increase its presence from five stores to 55-60 locations throughout the next seven to 10 years.
Papa Murphy’s believes Orlando has plenty of opportunities for development and is a great ft for the brand's target market: moms, families, and the 55+ crowd. The company is looking for multiple franchisees to help facilitate development and move forward quickly in the market. In the Orlando market, they are looking to have four to five addition single or multi-unit franchisees.
Papa Murphy’s franchisee benefits include no royalties for the first year of operation, a contribution of $10,000 for the grand opening marketing and new digital menu boards at the company’s expense. Multi-unit franchisees must have a past with multi-unit food or retail experience, while single-unit franchisees should have at least $80,000 in liquid assets and a net worth of $275,000. A typical Papa Murphy’s location is 1,400 square feet of inline space located in or around a major shopping center or high traffic retail drivers.