Here’s the question plaguing businesses today: How do you turn Instagram picture likes into sales dollars? Nordstrom may have the answer by building some kind of alternative Instagram. The department store created a site called Like2Buy that looks just like the social network, acts like the social network but directly links photos to product pages on its website.
Nordstrom plans to keep its original Instagram feed with its 529,000 followers, but its profile will contain the link of the Like2Buy profile where the photos can be liked and the items purchased. Nordstrom believes this step will make it easier for shoppers to find the products they want without having to search endlessly.
There are other social networks that make shopping easier, including Wanelo and Pinterest, but Instagram is quite different. The social network offers a stream of photos with little to no information. The social network does not allow its users to propagate links beyond the single Web address added to a user’s profile. However, Nordstrom is trying to get ahead of its competitors in a new creative way.