Nordstrom Wants You to Shop on Instagram

Here’s the question plaguing businesses today: How do you turn Instagram picture likes into sales dollars? Nordstrom may have the answer by building some kind of alternative Instagram. The department store created a site called Like2Buy that looks just like the social network, acts like the social network but directly links photos to product pages on its website.

Nordstrom plans to keep its original Instagram feed with its 529,000 followers, but its profile will contain the link of the Like2Buy profile where the photos can be liked and the items purchased. Nordstrom believes this step will make it easier for shoppers to find the products they want without having to search endlessly.

There are other social networks that make shopping easier, including Wanelo and Pinterest, but Instagram is quite different. The social network offers a stream of photos with little to no information. The social network does not allow its users to propagate links beyond the single Web address added to a user’s profile. However, Nordstrom is trying to get ahead of its competitors in a new creative way.

 

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Nick Banks

Nick created Front Street Commercial Real Estate Group in 2002 and spent the first eight years developing and acquiring office and retail projects in South Florida as well as North Central Florida. In 2010 the focus of the firm was shifted to primarily serve third party clients and perform brokerage, property management and mortgage banking functions. Nick has personally developed and acquired nearly 200,000 square feet of office and retail properties in markets throughout Florida. Prior to founding Front Street, Nick was the Director of Finance and Dispositions for Stiles Corporation in Fort Lauderdale where he financed and sold over $500 million in commercial real estate. Before joining Stiles, Nick was an Associate Director at GE Capital Real Estate where he sourced over $200 million in financing throughout Florida. Nick is a graduate of the University of Florida with a degree in Finance and a concentration in Real Estate. He serves as a board member and current vice-chair for the United Way of North Central Florida where he also chairs the Development Committee. Nick is actively involved with the Gainesville Area Chamber of Commerce where he serves as a board member and committee member for the Council for Economic Outreach. He is also a recent graduate of Leadership Gainesville which is a year long leadership program hosted by the Chamber. He is a member of Grace United Methodist Church where he has served as finance chair and as a member of the leadership council. Nick serves as an advisory board member of the University of Florida Bergstrom Center for Real Estate Studies. Nick was recently named chair of the Gainesville committee for the North Florida chapter of Urban Land Institute (ULI). He is a licensed real estate broker in the State of Florida and is a long time member of the International Council of Shopping Centers.

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