Google was set to acquire Twitch, the video game-livestreaming company, for close to $1 billion. However, on Aug. 25, Twitch's chief executive officer Emmett Shear released a Letter from the CEO announcing Amazon's acquisition of Twitch. The company's investors can already expect generous returns on their investments.
Twitch is a service that allows subscribers to stream a live video feed of their gameplay from their gaming console or computer to an Internet audience. Internet users can watch someone play a video game in real time, turning gaming into a spectator sport. With an audience of 50 million monthly users, it is no wonder advertisers are excited at this acquisition. According to reports, Google’s Youtube division would have been in charge of the Twitch deal. Of the Amazon deal, Shear said, "We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster."