Student housing has always been a very competitive business. From offering the closest walk to campus to amenities such as an on-site pool or gym, landlords are offering anything they can to attract students and fill rooms. Now, landlords are teaming up with corporate sponsors to provide even more services to the nation’s 20 million college students. These services can range from a $20 voucher for your next Uber ride, all the way up to free concerts.
Most of these services are brought to the students with little money exchanged between landlords and companies. Essentially, both the company and landlords are looking to attract students’ attention and hopefully make themselves stand out in such a competitive market. Additionally, these services bring a lot of value to the students. Talking about offering an Uber voucher to residents of Kayne Anderson Real Estate Advisors, chief executive Al Rabil said “This is an amenity with no upfront overhead and we think it’s a tremendous advantage to students.” Moving forward, I think we can expect to see a lot more services like this offered to students as a way for college housing to both attract and retain tenants each school year.