HE-E-O’s Are Out, SHE-E-O’s Are In

Four women CEOs recently gathered at the Bizwomen Summit to discuss and share not only their businesses, but what mindset has allowed them to be successful Millennial entrepreneurs.

All four of these women certainly agree that they have faced challenges, and experienced rough patches, but it is the persistence and desire to succeed that pushes them forward. Kerriann Greenhalgh, CEO of KeriCure launched her skin care products in 2011 and states that she is “just trucking along. I’m just going. Whatever comes, we fix it, we get over it…” Colleen Meloff, President and CEO of CareFull Products agrees with Kerriann when she says “it’s in our blood to embrace change and be more forward thinking. In the past, people played it safe a bit more. Millennial leaders are more courageous and take the risk.”

These women all have another thing in common as Millennials, that other generations do not understand to the fullest and don’t take as much advantage of: the use of networking and social media to gain support, traction, and assistance. Altrichia Cook, CEO of Allusions by A. Lekay Swimwear, a high end swimsuit line, states “we’re willing to put in the work if we don’t have all the tools, we’ll connect with others and utilize social media and other platforms to connect and make that happen.” Jordann Windschauer, CEO/Founder of Base Culture, a baked good company agrees with Altrichia completely, because she started advertising on social media and grew her company from the ground up. 

Click here for the full article from Tampa Bay Business Journal, or click here for more Front Street news...

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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