Four women CEOs recently gathered at the Bizwomen Summit to discuss and share not only their businesses, but what mindset has allowed them to be successful Millennial entrepreneurs.
All four of these women certainly agree that they have faced challenges, and experienced rough patches, but it is the persistence and desire to succeed that pushes them forward. Kerriann Greenhalgh, CEO of KeriCure launched her skin care products in 2011 and states that she is “just trucking along. I’m just going. Whatever comes, we fix it, we get over it…” Colleen Meloff, President and CEO of CareFull Products agrees with Kerriann when she says “it’s in our blood to embrace change and be more forward thinking. In the past, people played it safe a bit more. Millennial leaders are more courageous and take the risk.”
These women all have another thing in common as Millennials, that other generations do not understand to the fullest and don’t take as much advantage of: the use of networking and social media to gain support, traction, and assistance. Altrichia Cook, CEO of Allusions by A. Lekay Swimwear, a high end swimsuit line, states “we’re willing to put in the work if we don’t have all the tools, we’ll connect with others and utilize social media and other platforms to connect and make that happen.” Jordann Windschauer, CEO/Founder of Base Culture, a baked good company agrees with Altrichia completely, because she started advertising on social media and grew her company from the ground up.