E-commerce is increasingly becoming a critical component of the retail industry. Online sales have reached 6% of all sales, a percentage that will continue to rise as customers continue to demand online offerings. Luxury brands are incorporating e-commerce into their business strategy later than other retailers. This is because luxury brands initially had security concerns about e-commerce and feared that it would diminish their brand equity. With prestigious brands like Louis Vutton and Chanel now tapping into the e-commerce market, luxury brand online sales are expected to reach 18% by 2025. However, the transition to e-commerce has not been easy for luxury brands that focus much of their attention and capital to the experience of the customer. Luxury stores spend lots of money on building fancy showrooms that offer the kind of pristine environment their customer’s desire. Luckily, the higher margins of the luxury products give the companies more freedom in experimenting with different product delivery strategies.