Facebook Expands Mobile Ads

The advertising world is changing, with an increasing amount of ads featured on social media, and less on television. Larger companies are spending more of their advertising dollars to target Facebook users, since consumers spend so much time on the site. An estimated 1/5 to 1/3 of time spent on mobile devices is spent on Facebook. The company not only captures 968 million daily views, but its users also spend an average of 46 minutes on Facebook owned apps. Mark Zuckerberg, CEO of Facebook, is taking advantage of the increased traffic, and is spending more money this year on marketing and R&D.

Analysts estimate that Facebook and Google combined will capture more than half of the world’s mobile-advertising market this year. Although Google has 35% market share, Facebook is rapidly catching up. Facebook is gaining from the loss of other companies that are not doing so well in the mobile advertising world. For example, Twitter’s shares lost 14% last week and Yelp’s shares plummeted a shocking 25%. Facebook is taking advantage of other company losses, and is starting to increase advertising on Facebook-owned websites. Instagram, a Facebook owned website, is expanding its ad capabilities this year, so that larger companies can reach a younger demographic.

Facebook is also growing fast for its age, and benefits from significant growth every quarter. Last quarter, Facebook reported a 39% increase in quarterly revenue, with 3/4 coming from advertising on mobile devices. Zuckerberg is determined to invest heavily in the company this year, with most of the money going to data centers, new hires, virtual reality, and even solar-powered drones. With Facebook gathering so many viewers on a daily basis, the opportunities for the company are endless.

For the full article from The Wall Street Journal click here, or for more Front Street news click here.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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