Gap reevaluates business, closes 175 stores

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Gap announces its plans to close 175 stores and cut 250 corporate jobs across North America. The company claims to be reevaluating their business by focusing on efficiency and productivity in decision-making. The combination of the lack of a creative design force, increased competition, and reduced traffic has forced Gap to downsize. However, the reduced size and increased efficiency will allow superior customer services and a “more vibrant fleet of stores”.

This news is consistent with the recent trend of brands reducing their quantity of brick and mortar locations. An increasing number of shoppers are opting towards the convenient and cheaper online alternatives, and forgoing the hassle of in-person shopping.

Click here for the full article from USA Today, or click here for more Front Street news.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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