Bo Diddley Plaza Construction Masked By Creative Messages

As Bo Diddley community plaza in downtown Gainesville undergoes reconstruction, the City hired local marketing company 160over90 to rethink construction banners. What would have been a typical construction covering is now an uplifting banner meant to mesh with the existing downtown atmosphere.

In the shape of colorful rectangles hung up on a banner against a construction fence read phrases like “#HeartGNV” and “We got nothin’ but love for out-of-towners”. Nathalie McCrate, the Gainesville CRA project manager, said the purpose of the project is to give a feel for what the new Bo Diddley plaza is going to represent. Greg Ash, creative director for 160over90, similarly said that he envisioned the project to reflect the diverse population of Gainesville who will visit the plaza. The roughly $15,000 banner project is going to be up for the next 12 months, during the full period of construction of the community plaza.

Click here for the full article from The Gainesville Sun, or click here for more Front Street news.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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