As Bo Diddley community plaza in downtown Gainesville undergoes reconstruction, the City hired local marketing company 160over90 to rethink construction banners. What would have been a typical construction covering is now an uplifting banner meant to mesh with the existing downtown atmosphere.
In the shape of colorful rectangles hung up on a banner against a construction fence read phrases like “#HeartGNV” and “We got nothin’ but love for out-of-towners”. Nathalie McCrate, the Gainesville CRA project manager, said the purpose of the project is to give a feel for what the new Bo Diddley plaza is going to represent. Greg Ash, creative director for 160over90, similarly said that he envisioned the project to reflect the diverse population of Gainesville who will visit the plaza. The roughly $15,000 banner project is going to be up for the next 12 months, during the full period of construction of the community plaza.