Publix Aims to Win over Millennials with Aprons

Millennials are changing the face of grocery shopping with their demand for high quality food. This young age group prefers natural and organic ingredients to canned or processed foods. With more nutrition education than the previous generations, millennials that cook with natural ingredients end up spending more on food than their counterparts that eat takeout. In order to keep up with the healthy food demand, Publix implemented Aprons about a decade ago, and still appeals to health conscious customers.

Aprons promotes simple, 30 minute recipes in Publix stores with samples and recipe cards. By providing both entertaining and engaging cooking, Publix lures in young chefs in need of new, simple recipes. Out of Publix’s 1,100 stores, 85% contain an Aprons kiosk, where shoppers can find healthy ingredients to make healthy meals. Although Publix is making an effort to promote healthy eating with Aprons, it is hard to compete with other stores in the industry that use disparate tactics to attract millennials.

Publix competes with grocery stores like Walmart, which use low prices to lure in shoppers. But other competitors such as Whole Foods Market are completely changing the millennial market for grocery shopping. “Later this year, Whole Foods will launch a lower-price, millennial-focused chain, 365 By Whole Foods.” With competition high in the healthy eating market, millennials, along with other health conscious consumers, will have more opportunity to obtain healthier food at a decent price.

Click here to read the full article from The Tampa Bay Business Journal, or click here for more Front Street news. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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