Tech Firms have Changed Advertising World

Before Instagram, Twitter, and even Facebook, advertisement companies were able to recruit the best in creative talent. These days however, Silicon Valley seems to be getting the cream of the crop when it comes to recruiting college kids. The advertising world is changing from agencies like Crispin Porter to companies such as Facebook, Google, and BuzzFeed. And it seems to make sense that college educated kids would want to take jobs at these new age advertising companies, because such companies are offering more money, flexible schedules, and even more creative freedom.

New types of marketing make more sense with today’s social media. For example, Facebook contains an in-house department to help companies advertise on the website. And with the type of traffic that Facebook generates, companies are lining up at the door to develop their company brand on the Facebook website. Eric Schnabel is the North American lead on Facebook’s in-house creative team called Creative Shop, and he encourages the talent movement from classic ad agencies to tech companies. “There’s never been a better time to be a great craftsman of words or images.” Since advertising has changed to a broader base, with Twitter and Facebook branding rather than just a TV commercial, it seems as if tech companies are stealing away talent from advertising agencies.

Advertising companies tend to have low starting salaries, between $25,000 and $28,000, but tech companies are not enticing talent to come in with much more money. Although starting salaries are higher at tech companies, the money is not the only factor for moving to a tech company. The creative culture is the main reason for the transfer from old ad agencies to the new ones, and it is hard for students to stay away from pure creation.

Click here for the full article from The Wall Street Journal, or click here for more Front Street news.

Comment /Source

Nick Banks

Nick created Front Street Commercial Real Estate Group in 2002 and spent the first eight years developing and acquiring office and retail projects in South Florida as well as North Central Florida. In 2010 the focus of the firm was shifted to primarily serve third party clients and perform brokerage, property management and mortgage banking functions. Nick has personally developed and acquired nearly 200,000 square feet of office and retail properties in markets throughout Florida. Prior to founding Front Street, Nick was the Director of Finance and Dispositions for Stiles Corporation in Fort Lauderdale where he financed and sold over $500 million in commercial real estate. Before joining Stiles, Nick was an Associate Director at GE Capital Real Estate where he sourced over $200 million in financing throughout Florida. Nick is a graduate of the University of Florida with a degree in Finance and a concentration in Real Estate. He serves as a board member and current vice-chair for the United Way of North Central Florida where he also chairs the Development Committee. Nick is actively involved with the Gainesville Area Chamber of Commerce where he serves as a board member and committee member for the Council for Economic Outreach. He is also a recent graduate of Leadership Gainesville which is a year long leadership program hosted by the Chamber. He is a member of Grace United Methodist Church where he has served as finance chair and as a member of the leadership council. Nick serves as an advisory board member of the University of Florida Bergstrom Center for Real Estate Studies. Nick was recently named chair of the Gainesville committee for the North Florida chapter of Urban Land Institute (ULI). He is a licensed real estate broker in the State of Florida and is a long time member of the International Council of Shopping Centers.

 Subscribe in a reader

Subscribe to Front Street's News Page by Email