Before Instagram, Twitter, and even Facebook, advertisement companies were able to recruit the best in creative talent. These days however, Silicon Valley seems to be getting the cream of the crop when it comes to recruiting college kids. The advertising world is changing from agencies like Crispin Porter to companies such as Facebook, Google, and BuzzFeed. And it seems to make sense that college educated kids would want to take jobs at these new age advertising companies, because such companies are offering more money, flexible schedules, and even more creative freedom.
New types of marketing make more sense with today’s social media. For example, Facebook contains an in-house department to help companies advertise on the website. And with the type of traffic that Facebook generates, companies are lining up at the door to develop their company brand on the Facebook website. Eric Schnabel is the North American lead on Facebook’s in-house creative team called Creative Shop, and he encourages the talent movement from classic ad agencies to tech companies. “There’s never been a better time to be a great craftsman of words or images.” Since advertising has changed to a broader base, with Twitter and Facebook branding rather than just a TV commercial, it seems as if tech companies are stealing away talent from advertising agencies.
Advertising companies tend to have low starting salaries, between $25,000 and $28,000, but tech companies are not enticing talent to come in with much more money. Although starting salaries are higher at tech companies, the money is not the only factor for moving to a tech company. The creative culture is the main reason for the transfer from old ad agencies to the new ones, and it is hard for students to stay away from pure creation.