Starbucks Express opens in New York City

Coffee distributer giant Starbucks is trying out a new type of store, with their first Starbucks Express on Wall Street across from the New York Stock Exchange. The new store features a tight 538 square foot space with no merchandise available for purchase. This tiny Starbucks will only sell drinks and gift cards, but it is expected to bring in more revenue than the average Starbucks. 

The new Starbucks Express concept contains no chairs, no tables, and no restroom. The model is all about making as many sales as possible in the least amount of time. A barista greets customers on their way in to take their order, and communicates the order to another barista, who will have the drink ready at the front of the line. With the always-going nature of New York City, Starbucks hopes to tap into the buy and bolt coffee market. 

The Starbucks Express may even be the future of the coffee company. Starbucks seeks to try out the new model with four additional stores like the one on Wall Street. The four express stores will open later this year in New York City. Robin Dipietro, a professor at University of South Carolina thinks Starbucks Express is a great idea. She predicts that “the stores will work best in densely-populated markets like New York and Chicago, but they will only work in certain markets with lots of people on the move.”

Click here for the full story from USA Today, or click here for more Front Street news...


Comment /Source

Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

 Subscribe in a reader

Subscribe to Front Street's News Page by Email