Coffee distributer giant Starbucks is trying out a new type of store, with their first Starbucks Express on Wall Street across from the New York Stock Exchange. The new store features a tight 538 square foot space with no merchandise available for purchase. This tiny Starbucks will only sell drinks and gift cards, but it is expected to bring in more revenue than the average Starbucks.
The new Starbucks Express concept contains no chairs, no tables, and no restroom. The model is all about making as many sales as possible in the least amount of time. A barista greets customers on their way in to take their order, and communicates the order to another barista, who will have the drink ready at the front of the line. With the always-going nature of New York City, Starbucks hopes to tap into the buy and bolt coffee market.
The Starbucks Express may even be the future of the coffee company. Starbucks seeks to try out the new model with four additional stores like the one on Wall Street. The four express stores will open later this year in New York City. Robin Dipietro, a professor at University of South Carolina thinks Starbucks Express is a great idea. She predicts that “the stores will work best in densely-populated markets like New York and Chicago, but they will only work in certain markets with lots of people on the move.”