Wendy’s Adds Organic Tea to the Menu

In a move that continues its knack for trying new and different products, fast-food chain Wendy’s will be adding organic tea to its permanent menu. The organic tea will be provided by Honest Tea, which is owned by Coca-Cola. The tea will be marketed in the restaurant as Honest Tropical Green Tea and will have multiple flavors. This is a large step for the organic food movement; appearance in a mainstream fast food restaurant is a far cry from the niche grocers and eateries where organic products first gained traction.

Organic food is no longer a product of a sub-culture or a select few individuals. The Organic Trade Association stated that over 80% of U.S. families now consume some organic products on a regular basis. Wendy’s has recognized this and is trying to provide consumers, especially Millennials who tend to desire organic foods more, with the products they want. Brandon Solano, the Chief Marketing Office of Wendy’s, has not ruled out the potential for expansion into other products but has not outlined anything specifically.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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