Tesla Motors branches out into home batteries

Known for their industry leading, Battery powered cars, Tesla Motors Inc. Is expanding into battery systems for homes and businesses. The home system, the Powerwall, and the Business system, the Powerpack, are portrayed as ways to start helping society gradually become less dependable on oil and gas and shift focus to more sustainable energy like these electric batteries. Musk believes that these systems can help connect people in remote locations to places and services that previously needed wired services. While the function of these systems has a much different purpose than Tesla’s electric cars, the technology is much the same, “taking derivative technology from the car”.  Powerwall systems are expected for homeowners, where the Powerpack systems are meant for businesses and will be on the US market for sale later this year, followed by foreign sales down the road. 

Tesla believes that with these new systems, it has addressed an upward increase in demand for stationary battery systems. Tesla plans to solidify its spot in the renewable energy market with these battery systems, planning to devote close to a third of the capacity of their battery factory to stationary battery systems. Some analysts believe that Tesla developing a stationary battery business can only be a positive for the company. Some companies have already started to use Tesla’s Powerpack batteries and say they can easily see the benefits of the Battery systems as they are cutting energy costs and increasing savings. The systems should pay for themselves at a quick pace of 5-6 years as well.  Companies are very excited for Tesla’s new technology, and we could see it become dominant in businesses and homes sooner rather than later. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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