Facebook Messenger Joins the Landscape of Mobile Payment

Not only can Facebook users message their friends directly using the Facebook Messenger app, but now they have the ability to pay each other too. The thinking behind this new feature is to use for personal transactions rather than for retail purchases, which seems to be the main focus from many of the other tech giants such as Apple and Samsung. Steve Davis, Facebook’s product manager, stated its main purpose: “Really explicitly this is not for commercial transactions. This is again for casual payments between friends.” With its product, Facebook is more in competition with newer rivals like Snapchat, PayPal, Venmo, and Square Cash.

How the payment system works is quite simple. In the Messenger app, choose a friend to message and there will be a dollar sign visible on the media tray at the bottom of the screen. Once that is clicked on, the amount to be paid is typed in. Hit send and then the amount is taken out of the designated card that was added by the user in the setup process. There will be an option to use a PIN number before payments can be made and if the app is being used on a newer iPhone, the fingerprint sensor can be used for the same security purposes. For now, the only cards that work with the app are Visa or Mastercard debit cards that were issued by a U.S. bank; credit cards will not work. In order for the recipient to access the money he or she must have a viable card synced to Messenger.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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