Big Box Clothing Retailers Are Seeing Growth

Recently, stores catering to the lower income consumer are seeing growth in amount of consumer traffic and the amount of money spent per customer. J.C.Penney and Kohls were among the stores who saw rise in profits in the last quarter, J.C. Penney’s CEO said, “We fully intend to build on this momentum and continue to significantly improve our business in 2015.” With the economy strengthening and the consumer more willing to spend the question is whether the employees of these businesses, who are often the consumer as well, will continue to shop at their place of employment. Retailers are trying to not provide a surplus of inventory in stores so consumers may trade up to a higher priced item. Target's chief merchandising and supply chain officer, Kathryn Tesija, said, “Average retails were up across all of our categories, as guests were trading up within assortments and we saw strong regular price sell-throughs.” It is clear that lower gas prices are putting more money into consumer’s pockets but this is not translating into more spending for some retailers like The Home Depot who has not seen any correlation between the two with in their store sales.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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