Lessons Can Be Learned from Nonprofits

Many of those working in the business world and in the public view nonprofit companies as inferior to for-profit companies. However, for-profits do not have all the answers, and there are plenty of practices of nonprofits worth emulating. 

One such method is the major focus of nonprofits on their specific mission. This mission-based focus allows for simple communication of what the organization stands for and makes it easier to build brand recognition and rally supporters. Nonprofits are also very adept at building relationships with donors. In order to maintain any sort of financial support these companies must remain at the forefront of donors’ consciousness. The efficiency of nonprofits is also something to be admired. These organizations are often working on very limited budgets and must learn to utilize their capital in the best ways possible. Possibly the most admirable aspect of nonprofits is their sense of teamwork. Employees of these organizations feel as though everyone in the organization is working toward a specific goal and this gives them greater purpose. Not only is this good for morale and productivity, it also helps employees form a sense of comradery, which is often the case for nonprofit employees working for companies with tight budgets.

The demand for socially responsible companies is widespread and continuously growing. Taking a page or two out of nonprofits’ books is wise to say the lease, as the intention of these companies is based on social responsibility.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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