Boutique Hotel Business Reshaping Travel Industry

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Over the past two years, travelers have begun to see a shift away from cookie-cutter hotels based on consistency and predictability, to a more boutique model focused on minimalist design, impressive artwork, thoughtful food and drink options, and a commitment to highlighting local cultures.  This is evident as both well established and upstart hotel companies are rolling out new brands and collections that offer these experiences.  

 “The boutique hotel business is booming,” says Sean Murphy, editor-in-chief of  Murphy explained that these boutique hotels are consistently getting higher nightly rates than traditional hotels.  This has caused a surge of big brands entering the boutique business to gain market share and attract this new age of traveler.  Here are 15 brands that are attempting to appeal to the boutique costumer base by offering an experience that offers a consistent stay with a touch of local culture:

•    AC Hotels by Marriott
•    Canopy by Hilton
•    Cordis Hotels and Resorts
•    Curio—A Collection by Hilton
•    EVEN Hotels
•    Graduate Hotels
•    Hotel Jen
•    Hyatt Centric
•    Moxy
•    OE Collection
•    Proper Hotels
•    Quorvus Collection
•    Radisson Red
•    Virgin Hotels
•    Vib

Click here for the full story from Conde Nast Traveler, or click here for more Front Street news...

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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