Rethinking Future Start-ups

Billion dollar startups in the most recent years have revolved around the combination of high tech, great algorithms and a few people comprising their infrastructure. Companies like Uber and AirBnB are proving that applying this combination to an existing concept where more people are actually apart of the infrastructure can be a billion dollar idea. These companies are taking concepts like shared riding, shared living spaces and shared grocery buying where humans being involved can’t be surpassed. Creating the supply may be the easy part to these concepts, for example with Uber, drivers can be prevalent, but creating the demand, people actually wanting to ride in the area, is the tricky part. These companies are redefining the demand for a product or service and not worrying about the supply, in AirBnB’s case the living spaces aren’t being utilized by their owners, so the supply already exists but the demand must be created. Will this new technology that is applied to old concepts last?

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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