Billion dollar startups in the most recent years have revolved around the combination of high tech, great algorithms and a few people comprising their infrastructure. Companies like Uber and AirBnB are proving that applying this combination to an existing concept where more people are actually apart of the infrastructure can be a billion dollar idea. These companies are taking concepts like shared riding, shared living spaces and shared grocery buying where humans being involved can’t be surpassed. Creating the supply may be the easy part to these concepts, for example with Uber, drivers can be prevalent, but creating the demand, people actually wanting to ride in the area, is the tricky part. These companies are redefining the demand for a product or service and not worrying about the supply, in AirBnB’s case the living spaces aren’t being utilized by their owners, so the supply already exists but the demand must be created. Will this new technology that is applied to old concepts last?