Apple Brings the Consumer to the Mall

Apple opened its first two stores in 2001, unveiling a showroom for their clean-cut, user-friendly products. Since 2001, Apple has grown to over 450 stores worldwide with 265 being in the US. Although Apple’s stores accounted for just 12% of Apple’s $183 billion sales last year, their stores seem to have a strong forces else ware, mall control. Apple becomes a strong anchor for mall sales, almost comparable to a mall department store. Green Street Advisors, a real-estate firm, says that Apple Stores can draw so much traffic to the mall that their presence can lift mall sales 10%. This gives Apple the leverage to negotiate paying no more that 2% of their sales per square foot, where most mall tenants, other than anchors, pay upwards of 15% per square foot. Alyssa Gates, the real estate representative for Lush Cosmetics said, “We’re aware of the lift that Apple brings to a property,” Ms. Gates said. “It acts like a department store.” 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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