North Florida Regional’s New CEO to Develop Community Presence

Brian Cook, an experienced HCA executive, is the new North Florida Regional Medical Center chief executive officer. Cook’s vast previous experience includes being owner of Chick-Fil-A in Palm Beach Gardens, chief operating officer at two hospitals, and CEO at Parkridge East Hospital. Given all this experience, Cook is wasting no time making changes to North Florida Regional. The hospital hopes to present its first postgrad training program for medical students in July. Additionally, Cook plans to add a pediatric emergency room, which will support the hospital’s capacity for patients. But out of all these new changes, Cook strives to expand the hospital’s presence in the community.

Cook expressed interest in living in Gainesville long-term, and as a “politician of the hospital”, the CEO realizes the importance of being an active part of the community. Cook is excited about being an active member in groups such as the Gainesville Area Chamber of Commerce, the United Way, and the March of Dimes. While the Gainesville Area Chamber of Commerce is the voice of business in the Gainesville region, the United Way and the March of Dimes strive to help children around the country through economic and health related means. With a family of his own, Cook recognizes the importance of giving back to the youth. The hospital will also expand its community presence with clinic sites.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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