Landlord Giants Merge, Expecting Rising Rents

Predicting that rents will keep rising and homes will be difficult to buy for Americans, companies Starwood Waypoint Residential Trust and Colony American Homes Inc have agreed to merge. With a combined total of over 30,000 single-family rental homes, both companies were part of the rush by big investors to buy foreclosed homes after the crash. The merger is a bet that the percentage of Americans who own homes will remain unusually low, despite the foreclosure crisis receding. The reason for this is more stringent lending standards that have pushed Americans away from the idea of buying a home. With higher interest rates increasing borrowing costs, more Americans will be looking into only renting homes rather than buying them. Both firms view the merger as a way of leveraging resources in order to buy more rental homes. If they are right in assuming most Americans wont looking into buying a home in the near future, they can see large profits from rents coming in.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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