“Frap App” is the Next Step in Mobile Ordering

Starbucks is now rolling out its latest innovation: an app for iPhone users to order from the chain before even arriving at the store. While the app is expected to roll out for Android users later this week, Starbucks is already reporting reduced wait lines and more sales in areas where the app is being marketed. The app allows customers to pay ahead of time and pick up their orders directly from the baristas. The app also shows the closest Starbucks location and an estimated wait time for your order.

CEO Howard Schultz believes the app is the interim step for Starbucks to move into delivery service. The company announced that it plans on rolling out a delivery service in late 2015 in select areas. Partnered with rideshare service Lyft for their loyalty program, Starbucks believes there is some feasibility in using the partnerships for the delivery service. As Dan Beranek, Starbucks director of digital services said, “The customers want convenience. They want time for Starbucks when they otherwise wouldn’t have it. We’re going to find a way to meet that need.”

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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