According to a recent Mashup article, some companies are going back to the future in the way they innovate. It’s almost cliché these days when you hear about a group of youthful, tech-savvy individuals collaborating to produce the hottest new software or app. What happened to the good ole’ days when companies were the drivers of innovation because that was the only option besides bankruptcy?
While it’s obviously still the case that companies need to innovate to survive, it’s refreshing to hear examples of this. There’s much to be said about the power of small business innovation and its importance to our economy. Here are some examples of innovating companies:
Venture Realty Group’s staff was tired of spending vast amounts of time digging up contact information for owners of expired listings. As a consequence, they hired coders to create a program that massively increases the efficiency of the process. Now, the company sells the use of its platform for $57 a month to other realtors who are looking to streamline their business.
A mobile coat checking company, which provides coat checking services for special events, was disappointed with its data collection system. To combat this, they developed an app that stored all the relevant information needed to catalog, organize and store coats and other checked items. Now, the app is being poached by venues who want data on their attendees – an impressive value add.
Jesse Vollmer, a fifth generation Michigan farmer, saw a need in farming. The farming community is fertile ground for data management systems, and Vollmer set out to take advantage of this opportunity. Today, FarmLogs is used by over five percent of row farmers domestically, and the app is used in 130 countries abroad.
Examples like these are inspiring reminders of the ever-constant need to adapt, innovate and grow. In today’s high tech, fast-paced world, it may be easy to be complacent with minor adjustments and improvements. True growth is spurred by innovation, and sometimes the greatest innovation is a result of necessity.