It turns out, the internet can be a place where weird things happen. Who knew? A pointed example is Zack Brown’s foray into crowdfunding. Mr. Brown began his campaign on a popular platform, kickstarter. This is a place many innovators turn to when they have a brilliant idea, but are short on financial support. Such innovations made possible by kickstarter include an affordable 3-D printer, wireless headphones, and an ingenious gaming console. Mr. Brown, an innovator among innovators, had a novel idea himself. He aspired to make potato salad. Looking for funding, he took to kickstarter with an initial goal of $10. In 30 days, Mr. Brown raised a whopping $55,492 – all to make potato salad. A campaign such as this must be a one-time thing, many level headed persons would agree. However, Mr. Brown is not alone. There are numerous examples of these crazy crowdfunding campaigns, and people love them! But why?
To answer this question, academic heavy weights from prestigious, ivy covered institutions have focused their brain power on uncovering the answer, and the results are intriguing. Here’s the rundown:
- Crowdfunding gives people a sense of belonging
- Odd things attract people’s attention, particularly when humor is involved
- For many, the enjoyment of supporting silliness is worth the $1 it takes to contribute, and perhaps more
- Being generous makes people feel good
- People enjoy being part of something larger than themselves