Franchises Change Up the Formulas

As the world is becoming more and more health-conscious, major food corporations such as McDonalds, Boston Market, General Mills, and many more have been forced to take a serious look at their product formulas. McDonalds, for example, had to switch the fry formula to not include trans-fat oils, and Boston Market went at lengths to reduce the sodium in their mashed potatoes and other side dishes. Surprisingly, however, the companies often did not want the public to know. 

While it may seem counter-intuitive, sometimes finding out a food is now healthier actually has a negative impact on its sales. McDonalds fries, for example, got thousands of complaints of a “different taste” during the oil switch, even in cities where it had not happened yet. Healthier often equates to ‘worse-tasting’ in consumers’ heads. This leads to a precarious balance food companies must face: satisfy the health trend while maintaining the flavor; no easy feat, especially considering these changes often are implemented slowly over the course of years.

Though fast-food companies are meeting change with heavy resistance, health food companies actually report a large increase in sales upon announcing a health increase. When consumers want healthy food, health increases are positive; when they are looking for some comfort food, not so much. Human psychology is a powerful thing. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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