Jason Fried recently gave his unique perspective on startup growth. Mr. Fried is co-founder and CEO of Basecamp, a project management tool. According to Mr. Fried, a smaller, laser focused company can have valuable advantages over corporate behemoths. In Mr. Fried’s eyes, growing at a natural, perhaps slow, pace has many advantages over a lightning quick growth strategy.
In his own words concerning small companies, "You can be a really great company building something useful for your customers and treating them well, treating your employees well, and making a great living." Practicing what he preaches, Basecamp pays for every one of its 42 employees to go on vacation each year. The best products come from companies who employ well paid, well treated professionals. To be a successful small company over the long term, Mr. Fried suggests startups strive to do the following: focus on one product, avoid investors, and to keep it simple.