Bigger isn’t always better

Jason Fried recently gave his unique perspective on startup growth. Mr. Fried is co-founder and CEO of Basecamp, a project management tool. According to Mr. Fried, a smaller, laser focused company can have valuable advantages over corporate behemoths. In Mr. Fried’s eyes, growing at a natural, perhaps slow, pace has many advantages over a lightning quick growth strategy.

In his own words concerning small companies, "You can be a really great company building something useful for your customers and treating them well, treating your employees well, and making a great living." Practicing what he preaches, Basecamp pays for every one of its 42 employees to go on vacation each year. The best products come from companies who employ well paid, well treated professionals. To be a successful small company over the long term, Mr. Fried suggests startups strive to do the following: focus on one product, avoid investors, and to keep it simple. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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