Front Street at RECON - Retail's Big Event

I had the privilege of representing Front Street at this years RECON in Las Vegas. RECON is ICSC's premiere event hosting over 32,000 brave attendees who are eager to make deals and feel the pulse of the retail market. 

I spent the better part of the month preceding RECON preparing for the whirlwind of meetings, networking, and deal making. I spent my days meeting with Front Street's current clients, future clients, and retailers looking to expand their presence in Gainesville. I was fortunate to uncover deals with excellent potential and solidify deals that were already in the works. 

The size of the event is only outdone by the pace. RECON, perhaps more than any event of the year, requires you to be on your game. Meetings start early and the many hosted parties end late. The trade floor is more like a pop-up city than an exhibition hall. 

A late night party under the Tower at Paris

A late night party under the Tower at Paris

A very small portion of the trade show floor. 

A very small portion of the trade show floor. 

While still exhausted from the trip, I am already excited about next year. Each year our network grows and more out of town groups show interest in Gainesville commercial real estate opportunities. I had a great and productive time representing Front Street and Gainesville.


Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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