Futbols rising popularity in post-millennium America

Soccer has become increasingly popular as an American sport. Pre-millennium America dislikes soccer because it was a game with nonstop motion, international players, loose rules and corruption, low expectations of scoring and an imprecise ending. Post-millennium America has become fanatical about futbol for those same reasons. The sport has not changed but it seems America has. Soccer has been in the lives of American kids for many generations now. Most America kids grew up playing soccer and for those who didn't play soccer, it still was a huge part of their childhood. Million of boys and girls appreciate the game in a different way their parents couldn't before. Here is a look at the aspects of the sport that originally bothered Americans but now help explain soccer’s increased popularity.

  1. Nonstop motion. The fast moving game matches the new multitasking, mobile American lifestyle. Americans can take the game with them and still do whatever they need to do while watching the game. Soccer moves fast like Americans do, nonstop.
  2. International players. America has always been known as a melting pot. The country is overflowing with foreign influences. Many of our best players in basketball and baseball were not born in this country. America’s sports, universities, and corporations are now deeply influenced from people born in different countries.
  3. Loose rules and corruption. FIFA and certain teams are constantly under scrutiny for corrupt behavior on and off the field. Corruption and blurred lines is becoming common in 21st century America. America is seeing relaxed rules in the NBA and MLB and in corporations, states, and government. Corruption is now something Americans expect.
  4. Low expectations of high scoring. Many Americans are living in an era with lower expectations. Millennials have lower expectations about the future. They do not believe social security will help fund their retirement and many graduates expect to have less financial and job success as their parents. The lower expectations among Americans can be related to soccer’s low scoring games and ties.
  5. Uncertain end. More and more Americans are certain about when their job is going to end. Americans find the nebulous stopping time in soccer comforting because it corresponds with their life. 


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Nick Banks

Nick created Front Street Commercial Real Estate Group in 2002 and spent the first eight years developing and acquiring office and retail projects in South Florida as well as North Central Florida. In 2010 the focus of the firm was shifted to primarily serve third party clients and perform brokerage, property management and mortgage banking functions. Nick has personally developed and acquired nearly 200,000 square feet of office and retail properties in markets throughout Florida. Prior to founding Front Street, Nick was the Director of Finance and Dispositions for Stiles Corporation in Fort Lauderdale where he financed and sold over $500 million in commercial real estate. Before joining Stiles, Nick was an Associate Director at GE Capital Real Estate where he sourced over $200 million in financing throughout Florida. Nick is a graduate of the University of Florida with a degree in Finance and a concentration in Real Estate. He serves as a board member and current vice-chair for the United Way of North Central Florida where he also chairs the Development Committee. Nick is actively involved with the Gainesville Area Chamber of Commerce where he serves as a board member and committee member for the Council for Economic Outreach. He is also a recent graduate of Leadership Gainesville which is a year long leadership program hosted by the Chamber. He is a member of Grace United Methodist Church where he has served as finance chair and as a member of the leadership council. Nick serves as an advisory board member of the University of Florida Bergstrom Center for Real Estate Studies. Nick was recently named chair of the Gainesville committee for the North Florida chapter of Urban Land Institute (ULI). He is a licensed real estate broker in the State of Florida and is a long time member of the International Council of Shopping Centers.

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