Why 'No' is the Most Important Word You'll Ever Say


Jacqueline Whitmore recently wrote an article for Entrepreneur explaining her trials and tribulations with growing her company. Often times, entrepreneurs and business owners see saying yes to every opportunity as a very important way to achieve growth in their business, but Whitmore explains why the opposite might be true. 

Whitmore expands on the following key points

  • Be proactive
  • Develop criteria for events
  • Negotiate for better opportunities
  • Don't give away what you can sell
  • Practice the polite decline
  • Choose clients selevtively

Click here for the full article to learn how saying 'no' will make you a better entrepreneur. What have you learned as an entrepreneur or business owner? Let us know by commenting below!

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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