Solar Energy Looking Brighter

Not many would argue against the advantages of using solar energy from a social responsibility standpoint. Solar energy is green, abundant, and useful. Until recently however, it has also been prohibitively expensive for Corporate America. Advancements in solar technology have put the costs of using solar energy in freefall, and Corporate America has noticed. Seeking the benefits of social responsibility and energy efficiency, business behemoths including Wal-Mart, Google, and Apple have committed to using significantly more solar energy. Solar energy is now the second largest source of new energy in the United States, with photovoltaic capacity jumping 41% from just one year ago.

A recent visit to a Wal-Mart store in California by President Obama exemplifies this accelerating solar momentum. Praising Wal-Mart’s pledge to double its solar projects at stores, Sam’s Club, and distribution centers nationwide, Obama brought both positive and negative attention to the subject. Critics and protestors suggested Wal-Mart’s sustainability effort was exaggerated, and did not make up for their maltreatment of employees. However, the numbers don’t lie. Wal-Mart ranks in the second tier for company’s carbon emission reduction efforts. Only six companies earned their place in the top tier. Things are looking brighter for proponents of green and solar energy! 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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