With social media marketing increasing rapidly, it's crucial to stay on top of trends. Your business must reevaluate goals, social media campaigns, and revise social media strategy throughout the year. Knowing the trends in social media is one way your business can stay on top of their SEO score. Studying the trends can help with creation of better strategies and will foster more effective tactics to increase results. The top five social media trends for 2014 include:
A study recently reported that only 6% of followers see your business’ posts. Experts believe this number will continually decrease until it hits 1%. Diversifying your social media outlets and contents will help this number. Overdependence on one social media platform puts your business at the mercy of they platforms success and failures.
Google+ is playing an important role in Google’s organic ranking algorithm. It is the top social media platform that affects SEO rankings. Google+ also provides access to Google Authorship. Google Authorship plays a huge role in SEO rankings by helping search engines identify your business.
3. Integration of social media, SEO and content creation
These three pillars of social media marketing help increase your business’s visibility, brand, customers, and sales. Social media marketing directly affects how your business’s content is seen and shared.
4. Visual Content
With increasing popularity of Vine and Instagram microfilms, videos are playing a huge role in social media marketing. The short films are effective for businesses that have plentiful data and stories to tell. Experimenting is key in finding success for your business in microfilms.
5. Social media as a brand builder
Social media outlets help build your brand. Make sure your visuals, videos, and articles are consistent with your brand. Building your brand via social media can increase your SEO score and improve sales in the long run.
Here at Front Street we try to stay on top of these social media trends to help build our business. If you haven’t already done so, make sure to follow us on Facebook, Twitter, Google +, and LinkedIn for all the top real estate news.