Social Media Trends your Business Cannot Miss

With social media marketing increasing rapidly, it's crucial to stay on top of trends. Your business must reevaluate goals, social media campaigns, and revise social media strategy throughout the year. Knowing the trends in social media is one way your business can stay on top of their SEO score. Studying the trends can help with creation of better strategies and will foster more effective tactics to increase results. The top five social media trends for 2014 include:

1.    Diversification
A study recently reported that only 6% of followers see your business’ posts. Experts believe this number will continually decrease until it hits 1%. Diversifying your social media outlets and contents will help this number. Overdependence on one social media platform puts your business at the mercy of they platforms success and failures.  

2.    Google+
Google+ is playing an important role in Google’s organic ranking algorithm. It is the top social media platform that affects SEO rankings. Google+ also provides access to Google Authorship. Google Authorship plays a huge role in SEO rankings by helping search engines identify your business. 

3.    Integration of social media, SEO and content creation
These three pillars of social media marketing help increase your business’s visibility, brand, customers, and sales. Social media marketing directly affects how your business’s content is seen and shared. 

4.    Visual Content
With increasing popularity of Vine and Instagram microfilms, videos are playing a huge role in social media marketing. The short films are effective for businesses that have plentiful data and stories to tell. Experimenting is key in finding success for your business in microfilms. 

5.    Social media as a brand builder
Social media outlets help build your brand. Make sure your visuals, videos, and articles are consistent with your brand. Building your brand via social media can increase your SEO score and improve sales in the long run. 

Here at Front Street we try to stay on top of these social media trends to help build our business. If you haven’t already done so, make sure to follow us on Facebook, Twitter, Google +, and LinkedIn for all the top real estate news. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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