Sales Are Heating Up This Spring

Not many enjoyed the particularly nasty winter we endured during recent months. Retailers were no exception. Consumers were forced to brave freezing temperatures, driving in snow, and icy roads in order to patronize their favorite retailers. These wintery obstacles certainly cooled down consumer spending during the first quarter of this year.

As the barren trees and brown grass of quarter one are starting to give way to spring growth, analysts are hopeful activity will similarly pick up in retail stores. The outlook is sunnier for quarter two, where many expect the freshly melted winter obstacles to encourage consumers to travel farther and more frequently to get what they want.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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