Not many enjoyed the particularly nasty winter we endured during recent months. Retailers were no exception. Consumers were forced to brave freezing temperatures, driving in snow, and icy roads in order to patronize their favorite retailers. These wintery obstacles certainly cooled down consumer spending during the first quarter of this year.
As the barren trees and brown grass of quarter one are starting to give way to spring growth, analysts are hopeful activity will similarly pick up in retail stores. The outlook is sunnier for quarter two, where many expect the freshly melted winter obstacles to encourage consumers to travel farther and more frequently to get what they want.