4 ways to get the ‘Yes’ you want

School doesn’t teach you everything to succeed in the entrepreneurial world. One of the main skills school doesn’t prepare you for is how to negotiate your way to a “yes.” Explaining your vision to people can be difficult and may even cause people to automatically tell you “no.”  New business owners learn quickly how important the art of persuasion is. How to negotiate for ideal terms is one trait all business must learn quickly. Here are some tips to help you in the art of negotiation and persuasion:


1.    Add a human touch
Many people forget to humanize the process of a business deal. Having the client feel important and feel like they are being heard is very important in any business deal.

2.    Be willing to walk away
Don’t be afraid to walk away from the table when you believe it’s not worth your time. Walking away can signify that you mean business.

3.    Know your non-negotiable
Know your deal-breakers before you enter into negotiations. After finding out what’s important to you and to the other person, determine if there is a way both parties can mutually benefit. 

4.    Work with people who don’t try to change you
Work with people who understand, recognize and appreciate the value of what you are doing and what you represent. 

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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