RoomSync partners with student-housing company Campus Apartments

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From the Gainesville Sun

Gainesville roommate-matching service RoomSync has announced that it will take on its biggest client since its 2007 founding.

The client, Campus Apartments, is the country’s oldest privately held student-housing company. It has 32 complexes across the U.S., including five in the Florida cities of Tampa, Orlando and Tallahassee.

“This is really our first big splash” in companies that own multiple complexes, said Robert Castellucci, RoomSync’s president and co-founder.

Castellucci said his company has provided services to Campus Apartments for about three years. But the new partnership, announced last week and made for an undisclosed amount, allows tenants across all of the properties to have access to RoomSync.

With RoomSync, students can choose roommates by providing access to their Facebook pages and additional information about themselves such as how neat they are, when they go to bed, whether they smoke and what type of activities they enjoy.

The service replaces the traditional method of tenants filling out information about themselves that apartment employees use to pick roommates.

“Not enough student housing communities are (allowing tenants to do the matching) right now, and Campus Apartments is on the forefront of understanding … that’s something that students really want,” Castellucci said.

Roommates can “make or break the college experience,” Castellucci said, noting the benefits of allowing the students to pick roommates include increased GPA, fewer dropouts and less blame falling on the apartment community if matches don’t work out.

RoomSync is now available to students in 85 apartment communities and 55 colleges, including the University of Florida.

Located in the Starter Space downtown, the company has five full-time employees and two interns.

One market Castellucci said he soon hopes to break into is companies that might provide housing to employees such as temporary interns.

“It’s the same thing, right? Whether you’re talking on campus or off campus or at a corporate internship program’s housing, they all have the same issues with roommates.”

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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