Building a Credible Digital Presence

The internet has revolutionized the way information spreads amongst a population. In years past, main sources of information were major organizations. To keep yourself up to date, you turned to a major newspaper, or a major television network. Post-internet, you can easily supplement or even replace your information intake with smaller sized organizations and/or individuals. The internet has eliminated any barrier to finding views other than those of major institutions. The issue that follows this newfound freedom is the sheer volume of information coming at you from every angle. How does the information consumer decide who to listen to, or where to get their information when there are, for all intents and purposes, infinite sources? Thought leaders of today are those who are adept at producing information that gains momentum through the digital continuum. What are some things you can do to become a thought leader, proficient in growing your audience? Here are some things to consider:

•    Stay on top of industry news
Being an expert in your market is key to gaining exposure. If you have no credibility as an expert, you will easily lose out to the millions of other producers you’re competing against.

•    Innovate    
There is nothing worse than clicking on an interesting tagline just to find an unoriginal, tired point of view or factoid. To sustain interest, you must get creative. Whether this be in your content or presentation, keep your consumers interested with originality.

•    Model the behavior of other established though leaders
Obviously, don’t plagiarize. Do however recognize that there is a method to success, and if you can emulate someone else’s success while remaining original, you too will likely be successful.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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