Gainesville Regional Utilities aims to incentivize a larger percentage of big corporations to use power in order to reduce rate pressure for all GRU customers. The Economic Development Incentive program is part of the goal of lowering fixed costs for GRU by creating the rate rider program that discounts up to 20% on base power rates for customers, up to a certain power usage. GRU currently only has about 13 percent of its power usage coming from local large corporations, like Shands, and plans to produce more growth in the Gainesville corporate sector with this rate rider program. Kik Koppitch, senior accountant executive for GRU, explains that they want the additional revenue to come solely from growth of the Gainesville community. GRU is talking to customers who are interested in the program but they do not currently have a rollout plan.