GRU aims to sell more power while reducing rates for customers

Gainesville Regional Utilities aims to incentivize a larger percentage of big corporations to use power in order to reduce rate pressure for all GRU customers. The Economic Development Incentive program is part of the goal of lowering fixed costs for GRU by creating the rate rider program that discounts up to 20% on base power rates for customers, up to a certain power usage. GRU currently only has about 13 percent of its power usage coming from local large corporations, like Shands, and plans to produce more growth in the Gainesville corporate sector with this rate rider program. Kik Koppitch, senior accountant executive for GRU, explains that they want the additional revenue to come solely from growth of the Gainesville community.  GRU is talking to customers who are interested in the program but they do not currently have a rollout plan.

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Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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