A local organization competing against a national organization in any industry is a challenge. Robert Thornburgh, CEO of Heger Industrial in L.A. as well as SIOR, CCIM, explains in an interview with Globest.com, “It’s the local knowledge that will ultimately benefit the client.”
Organizations such as SIOR create a platform for the commercial real estate industry to exchange market knowledge and entrepreneurial insight between boutique and regional as well as national and global commercial corporations. More specifically, the SIOR Fall World Conference in Nashville plans events that are tailored to collaboration through education and networking for attendees.
The interview with Thornburgh addressed questions such as advertising power and visibility of boutiques compared to national and global corporations. His overall answer can be summed up in one quote from him. “In the end, this is a knowledge business," he said. "I always tell our people that the human element will never go away, and that’s really what we sell."