Malcolm Gladwell, the best-selling author, examines the one crucial component people miss when talking about transforming a field or world. “We talk about the importance of technology and knowledge and resources, having the kind of money to make it happen,” he said, “but we don’t talk about frame of mind – attitude. The kinds of attitudes that lie behind provocateurs.”
Gladwell discussed how having the right attitude is crucial to effecting great change. Gladwell presents three solutions to having the right attitude, including the beauty of being disagreeable, re-framing the problem and removing constraints.
Like most underdogs, it is important to be indifferent to what people say about you, Gladwell said. This is the first and foundational fact to understand these disrupters, he said. This is what psychologists call disagreeable, or they do not require the approval of peers in order to do what they think is correct.
Another problem is not seeing the whole picture and thinking of solutions in terms of how it makes something easier by only re-framing individual components. Gladwell said that successful disrupters are people who are capable of an active imagination. “They begin re-imagining their world by re-framing the problem in a way no one had framed it before,” he said.
Removing constraints is another solution to the right attitude. Removing constraints, according to Gladwell, has nothing to do with vision, insight, brains or resources, but the belief in the vision. What sets someone apart is not what is in his head or his pocket, but what is in his heart, Gladwell said.