Guitar Center's grand opening was a huge success! On Thursday, September 5, the world's largest music supply retailer opened its doors in Esplanade at Butler Plaza. Before the grand opening celebration began, the Gainesville Area Chamber of Commerce hosted a ribbon cutting ceremony. After the ribbon cutting, The Heroine, a Texas-based rock band, performed in the parking lot. Attendants had the opportunity to win gift cards, t-shirts, and other prizes. Check out some of the photos from the event!