Welcome to Innovation Square, CurtCo Robb Media! CurtCo, a Malibu-based publishing company, moved its Gainesville office to Innovation Square in order to recruit tech talent and be surrounded by innovative companies like Mobiquity and Mindtree. Centrally located between the University of Florida and Downtown Gainesville, Innovation Square is ideal for businesses looking to recruit the best of Gainesville's talent. Click here to find the perfect space in Innovation Square for your business.
By Anthony Clark | The Gainesville Sun
CurtCo Robb Media, publisher of the international luxury consumer guide Robb Report, had an advertising salesman based in Gainesville throughout the last decade.
Early last year, CurtCo recruited Trae Walker to return to the company to lead an online sales office here, and last month CurtCo moved its Gainesville office to Innovation Square to recruit software engineers, social networking talent and other employees in the tech field as the publisher shifts to more digital products.
The Gainesville office currently has five employees and hopes to have 10 or more within a year to 18 months, although hiring could be slower or faster depending on a number of projects the company has in the works, Walker said.
John Anderson, senior vice president of CurtCo's digital group based in Malibu, Calif., has started establishing relationships with University of Florida faculty to recruit technology talent.
With its emphasis on digital products and applications, Walker said the presence of software development companies such as Mindtree and Mobiquity in Innovation Square was a "big selling point for our company."
CurtCo moved from an office on Northwest 53rd Avenue to 237B SW Seventh Terrace, the same building in which Mobiquity will start its first Gainesville office.
The Robb Report was founded in 1976 and was acquired by CurtCo Media out of bankruptcy auction in 2001. The monthly magazine has a circulation of about 100,000.
In addition to the flagship publication, CurtCo publishes the Robb Report Collection and Home & Style, and it has editions in 10 other nations.
CurtCo describes the Robb Report as the "definitive authority on connoisseurship for ultra-affluent consumers" with reports about sports and luxury automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry and watches, art, wine and home electronics.
Walker cited the Monroe Mendelsohn Affluent Survey as ranking Robb Report readers as having the highest household income and averaging more than $300,000 in home expenditures in the past year.
The company decided during a down market two years ago to put more emphasis on digital publishing, Walker said.
"Our website has been relaunched. We are heavy into iPad applications. We've just gotten into mobile technology that we'll be launching soon," he said.
In addition to Malibu and Gainesville, the company has offices in Boston and New York City with more than 100 employees.
Walker graduated from UF in 1998 and went to work for CurtCo in 2001, reporting to the Boston office from his home in Gainesville. He left for two years before he was recruited back to lead the Gainesville office last year.