Gainesville Company Receives Multi-Million Dollar Investment

Trendy Entertainment CEO Augi Lye is no stranger to making headlines, but a new announcement may make the biggest splash yet. For the news, we went straight to the source:

“We’ve just closed on the largest technology investment in Gainesville history,” Lye says, and he’s agreed to give The Business Report the whole story for our next issue. But for now, here are the basics:

As revealed last week in a filing with the US Securities and Exchange Commission, local video game developer Trendy has received an investment worth just more than $18 million, which Lye says will be great for the community.

Trendy is a Gainesville-grown company, which recently moved into a new office downtown and employs about 30 people. It specializes in downloadable video game titles. (Last month, we were invited inside their new office.)

Trendy is best known for its smash hit Dungeon Defenders for mobile devices, PC, PS3 and Xbox 360: it has been downloaded more than 3.5 million times since it was released last October. Trendy has been hard at work on expansion content for Dungeon Defenders, but what the investment means for future content Augi’s keeping close for now.

Will gamers be treated to a Dungeon Defenders sequel, or maybe even an entirely new product? What does such an enormous investment mean for the video game landscape in the southeast, which is home to Orlando’s EA Tiburon studio, and largely nothing else? Can Lye and Trendy turn Gainesville into the next big name in gaming? Look for the answers to this and more in a future Business Report.

via Gainesville Business Report


Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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