Trendy Entertainment CEO Augi Lye is no stranger to making headlines, but a new announcement may make the biggest splash yet. For the news, we went straight to the source:
“We’ve just closed on the largest technology investment in Gainesville history,” Lye says, and he’s agreed to give The Business Report the whole story for our next issue. But for now, here are the basics:
As revealed last week in a filing with the US Securities and Exchange Commission, local video game developer Trendy has received an investment worth just more than $18 million, which Lye says will be great for the community.
Trendy is a Gainesville-grown company, which recently moved into a new office downtown and employs about 30 people. It specializes in downloadable video game titles. (Last month, we were invited inside their new office.)
Trendy is best known for its smash hit Dungeon Defenders for mobile devices, PC, PS3 and Xbox 360: it has been downloaded more than 3.5 million times since it was released last October. Trendy has been hard at work on expansion content for Dungeon Defenders, but what the investment means for future content Augi’s keeping close for now.
Will gamers be treated to a Dungeon Defenders sequel, or maybe even an entirely new product? What does such an enormous investment mean for the video game landscape in the southeast, which is home to Orlando’s EA Tiburon studio, and largely nothing else? Can Lye and Trendy turn Gainesville into the next big name in gaming? Look for the answers to this and more in a future Business Report.