Sweetbay supermarkets in Florida to be renamed

ST. PETERSBURG — Sweetbay supermarkets in Florida will soon have a new name: Winn-Dixie.

The Tampa Tribune reports that this comes as Bi-Lo Holdings LLC — which already operates Winn-Dixie — is set to purchase the remaining Sweetbay locations from its current owner, Belgium-based Delhaize Group.

For shoppers, the change means they'll find that former Sweetbay locations will adopt the pricing strategy of Winn-Dixie.

Unlike Sweetbay, Publix, Wal-Mart or Target, the Winn-Dixie chain uses a membership card system that has discounts on select items for customers who join the program and use their card at the register. There are other discounts on gasoline if shoppers spend enough money at Winn-Dixie, and redeem points at certain gas stations that use the Fuel Perks program.

There are 72 Sweetbay stores in Florida.

Source: The Associate Press

Virginia MacKoul

Virginia is a graduate from the University of Florida's College of Design Construction and Planning with a degree in Sustainability and the Built Environment, and a minor in Urban Regional Planning. Virginia joined the Front Street team in 2011, as an intern. Upon graduation, Virginia joined the Front Street team full-time as the Director of Client Services. Ms. MacKoul’s addition furthers Front Street’s continued growth and expansion within Gainesville and other North Central Florida markets. She was promoted to Director of Marketing in 2014 and now manages the firm’s team of interns and oversees all marketing and branding activity. Virginia was born in Boston and moved to Lee County, Florida in 1997. Virginia graduated her high school's International Baccalaureate program and started at the University of Florida with a focus on Architecture. Virginia shares Front Street's passion of giving back to the community and those in need. Virginia's hobbies include photography, cooking, football, movies, music, and spending time with her dog, Brinkley.

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